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Eco-mark is a voluntary labelling scheme for easily identifying environment friendly products. The Eco-mark scheme defines as an environmentally friendly product, any product which is made, used or disposed of in a way that significantly reduces the harm it would otherwise cause the environment. The definition factors in all aspects of the supply chain, taking a cradle-to-grave approach, which includes raw material extraction, manufacturing and disposal.

What sets eco-mark apart from other labels is that not only does the product have to meet strict environmental requirements, but it also has to meet strict quality requirements.

The scheme is one of India’s earliest efforts in environmental standards, launched in 1991, even before the 1992 Rio Summit in which India participated. The scheme was launched by the Ministry of Environment and Forests, and is administered by the Bureau of Indian Standards (BIS), which also administers the Indian Standards Institute (ISI) mark quality label, a requirement for any product to gain the Eco-mark label.

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