Agricultural Marketing Information Network (AGMARKNET)
Agricultural Marketing Information Network (AGMARKNET) was launched in March 2000 by the Union Ministry of Agriculture. The Directorate of Marketing and Inspection (DMI), under the Ministry, links around 7,000 agricultural wholesale markets in India with the State Agricultural Marketing Boards and Directorates for effective information exchange. This e-governance portal AGMARKNET, implemented by National Informatics Centre (NIC), facilitates generation and transmission of prices, commodity arrival information from agricultural produce markets, and web-based dissemination to producers, consumers, traders, and policy makers transparently and quickly.
The AGMARKNET website (http://www.agmarknet.nic.in) is a G2C e-governance portal that caters to the needs of various stakeholders such as farmers, industry, policy makers and academic institutions by providing agricultural marketing related information from a single window. The portal has helped to reach farmers who do not have sufficient resources to get adequate market information. It facilitates web- based information flow, of the daily arrivals and prices of commodities in the agricultural produce markets spread across the country. The data transmitted from all the markets is available on the AGMARKNET portal in 8 regional languages and English. It displays Commodity-wise, Variety-wise daily prices and arrivals information from all wholesale markets. Various types of reports can be viewed including trend reports for prices and arrivals for important commodities. Currently, about 1,800 markets are connected and work is in progress for another 700 markets. The AGMARKNET portal now has a database of about 300 commodities and 2,000 varieties.
Directorate of Marketing and Inspection (DMI) has liaison with the State Agricultural Marketing Boards and Directorates for Agricultural Marketing Development in the country. Agricultural Produce Market Committee (APMC) displays the prices prevailing in the market on the notice boards and broadcasts this information through All India Radio etc. This information is also supplied to State & Central Government from important markets. The statistics of arrival, sales, prices etc. are generally maintained by APMCs.
Future development involves linking all the agricultural wholesale markets in the country and establishing strategic alliances with government and non-government organisations to disseminate information to the farmers who operate in these markets. The database developed under AGMARKNET would also be linked to other agricultural databases, for instance, on area, production, yield of crops, land use, cost of cultivation, agriculture exports and imports, and so on, to evolve a data warehouse. This would provide a sound base for planning demand-driven agriculture production. AGMARKNET is also expected to play a crucial role in enabling e-commerce in agricultural marketing.
The information being disseminated through the AGMARKNET portal includes:
- Prices and Arrivals (Daily Max, Min, Modal, MSP; Weekly/ monthly prices/arrivals trends; Future prices from 3 National commodity exchanges)
- Grades and Standards
- Commodity Profiles (Paddy/Rice, Bengal Gram, Mustard-Rapeseed, Red Gram, Soybean, Wheat, Groundnut, Sunflower, Black Gram, Sesame, Green Gram, Potato, Maize, Jowar, Cotton, Grapes, Chilies, Mandarin Orange etc)
- Market Profiles (Contact details, rail/road connectivity, market charges, infrastructure facilities, revenue etc.)
- Other Reports (Best Marketing Practices, Market Directory, Scheme Guidelines, DPRs of Terminal Markets etc.)
- Research Studies
- Companies involved in Contract Farming
- Schemes of DMI for strengthening Agricultural Marketing Infrastructure
This portal helps in reducing the information asymmetry in agricultural prices and thus is of immense use to stakeholders.