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Grievances Against Misleading Advertisements (GAMA)

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Grievances Against Misleading Advertisements (GAMA) is a dedicated online web portal established by Department of Consumer Affairs, Government of India in March 2015 to enable consumers to register their grievances on misleading advertisements which makes claims that are dubious or unverified. GAMA serves as a central registry for complaints against misleading advertisements.


Any consumer in any part of the country can register on this site and can lodge a complaint against misleading advertisements. A well-defined protocol then ensures that the complaints are taken up with the relevant authorities in the state or the central government concerned and appropriate action taken. The portal also enables the consumer to be informed of the action taken. The portal will be linked to all state authorities concerned, select voluntary consumer organizations in the country and the sector regulators in the Government of India.

The Department of Consumer Affairs has partnered with the Advertising Standards Council of India (ASCI) in tackling the menace of misleading advertisement through this portal. Consumers can complain about misleading advertisements through this portal and ASCI will exercise moral persuasion to prevent such advertisements.

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